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Customer Journey Game - BUSINESS EDITION 6 Box Bundle

Customer Journey Game - BUSINESS EDITION - 4 Box Bundle (4 x teams of 8 players = 32 players


The Customer Journey Game - Business Edition is the generic version of this business board game and is relevant for businesses from any industry as an interactive activity at conferences, events, meetings or training workshops to drive employee engagement in building a customer-centric culture. The business edition board design replicates the 5 stages of a customer journey (awareness, consideration, purchase, use, loyalty) as well 10 touch points along the way including search experience, sales experience, customer service experience, retention experience, etc.

​The game increases employee understanding of the end-to-end journey by emphazising how every customer engagement, can either positively or negatively impact an entire experience.  The game enables employees to realize their impact on customer experiences and consider how they can  contribute to a smoother customer experience in the future.

Designed to drive employee engagement in a fun and immersive environment, the game is an ideal interactive activity or ice breaker to cultivate a customer centric culture.  Games are relevant for all levels of staff and can be played at:-

  • corporate events, 
  • sale meetings
  • customer service training
  • onboarding sessions

 The Customer Journey Game 4 box bundle contains 4 x game boxes with 8 players per team, for a maximum of 32 players per session.

Setting up the game is easy, instructions are on the lid of the box and a 'train the trainer' video is available on request.

​Employee feedback is an essential element of the game. At the end of the game, players are asked to share ideas on how the company can improve the customer journey, in line with the key pillars of customer experience; being peopleprocesses, and technology. This feedback fosters employee engagement and creates ownership of the individuals contribution to an improved customer journey in the future. Employees are also asked to commit to 3 quick fixes that they could do tomorrow, to improve their role in driving a frictionless customer experience in the future.

Now businesses can purchase this fun, relevant and collaborative training tool and use it throughout the company on a one year license.  Why not launch your customer-centric theme with The Customer Journey Game at your next leadership conference and then role it out throughout the company or use it at marketing / sales meetings, training workshops or onboarding sessions.

Place your order now and an invoice will be emailed to you for eft payment. Orders are dispatched on receipt of payment and shipping / delivery is 14 days from the date of payment.

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Product Details

4 x game box sets, each box accommodates 8 x players in a team and the bundles of 4 boxes accommodates a total of 32 players per game session.  Game lasts approximately 90 minutes.

1 x Customer Journey Game fabric board 1170mm x 950mm
Customer Journey Game cards
Happy Customer Tokens
8 x acrylic player pieces in various colours
1 x large dice

Delivery in South Africa is 14 days from date of payment.

For questions or queries, please email
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